The name Atchison, Topeka & Santa Fe Railway conjures images of bright red and silver War-bonnet diesels pulling gleaming stainless-steel passenger trains across the plains of Kansas and the pine-covered forests of Arizona. Highlighted in the book are the Chief, Texas Chief, San Francisco Chief, El Capitan and Super Chief (often referred to as "Train of the Stars" for the movie-stars and celebrities who believed there was only one way, the Super Chief Way, to travel between Los Angeles and Chicago).
A full color chapter on Santa Fe Chief trains is accompanied by vintage travel brochures and advertising. Photos include the California Limited, Chicagoan, Kansas Cityan, Navajo, Ranger, Scout, and Grand Canyon Limited with connecting service to Grand Canyon National Park. The Santa Fe partnership with Harvey House depot restaurants is shown in picture postcards with the legendary Harvey Girls.
In the mid-20th century, Santa fe introduced a series of slogans to promote passenger and freight service between Chicago and California. "Santa Fe All The Way" was first used in 1940, followed by "ship and Travel Santa Fe All The Way" in 1947. Combining such words with the red and silver diesel colors and Chico the fictional Native American mascot, Santa Fe effectively created a complete image to help sell railroad passenger and freight transportation.
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